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Herring Homes: 2021 – A Year to Remember


Herring Homes: 2021 – A Year to Remember

2021 offered up its challenges. Continued effects from a global pandemic, complications with supply chains, and a labor shortage – just to name a few. Through it all, the Herring Homes team kept our Mission, Vision, and Values Statements at the forefront of our minds, ensuring that we would honor our heritage and craft high-quality homes for our clients. Here are just a few of the milestones we celebrated in the past 12 months! 

  • Our new website was launched at the beginning of the year to introduce you to a new Life well crafted. We even transformed our brand to pay homage to our builder heritage and created Mission, Vision, and Value Statements. 

  • That new brand was recognized at the 2021 MAME Awards where Herring Homes was recognized with “Best Logo for a Company”! 

  • After restructuring our organization and streamlining processes to ensure the best client experience possible, we enjoyed team building exercises to improve our communication skills and give a voice to each of our team members. That information was used to create our 11-step Herring Homeowner Journey. We invite you to take the journey with us and experience the attention and care we give every client as we work together to achieve a Life well crafted.   

  • We began building and selling homes in three new home communities including:  
    Everly in Wake Forest (Single-family homes from the $200s) 
    Barrington in Zebulon (Townhomes from the $200s) 
    Two Thirty One in Wendell (Single-family homes from the $250s) 

  • We announced our pre-sale opportunities now available in The Enclave at Tuscany. This 
    charming enclave is part of Tuscany, a desirable master-planned community located off NC-42 in Clayton, NC. Just minutes from shopping, dining, and downtown living, Tuscany offers a private retreat with access to a variety of amenities including a community clubhouse, Junior Olympic pool, playground, and a children’s splash pool with fountains. The Enclave at Tuscany features 11 spacious homesites (ranging from .5 to .81 acres) and four CustomCrafted Herring Homes floorplans priced from the $500s. 

  • To better serve our homeowners, the Herring Homes team expanded by adding more talented professionals in a variety of roles including a knowledgeable Online Sales Counselor.  

  • Our sales department chose to collaborate with two of the best real estate firms in the Triangle. The Jim Allen Group (JAG) will represent Herring Homes in Barrington, Everly, and Tuscany while The Coley Group will help us focus on sales in Two Thirty One.  

  • Over the past two decades, our team has created lasting relationships with the local REALTOR®?community based on communication, professionalism, and mutual respect. In 2021, we formed a program that would recognize success and extend our appreciation to all of our Realtor partners. Discover the different ways we honor our Realtors! 

  • We teamed up with Martin Communications to help us with our branding message and marketing efforts. Martin Communications’ newest sales tool, ProspectsRevealed, was recently implemented on our custom website to better our communication with our website traffic and prospective homeowners.  

  • Most importantly, we made new home dreams come true for 75 families this year. We are so excited for those who are already living their Life well crafted and look forward to welcoming others into our incredible communities next year! 

While we may not yet know the opportunities of 2022, we know that we will meet each of them with the same tenacity, ambition, compassion, and level-headed professional that has brought us success in 2021. We look forward to more growth and helping more families find a Life well crafted in the new year. Until then…let’s celebrate! 


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