Herring Happenings

The Herring Homes Mission Statement

Published by Herring Homes

The Herring Homes Mission Statement

At the beginning of 2021, we introduced our new brand as described in our “New Look, Same Values” blog. We shared how hard our team worked to uncover our story and the resulting logo design. Of course, a brand is much more than a logo or an intriguing font. It is all the components of our company’s identity combined and packaged to convey that story to the public. An important part of the process was creating our mission statement and sorting through ideas to determine what is important to us, considering which words would best relay who we are to our partners, our homeowners, and our customers. We wanted to explain the Herring Homes difference and why people should choose to live in one of our Triangle-area homes. One definition of “mission statement” is “a formal summary of the aims and values of a company, organization, or individual.” In essence, it explains who we are and why we do what we do. We took this task very seriously, crafting the message thoughtfully and purposefully just as we craft our ReadyCrafted and CustomCrafted homes. We are excited to present the new Herring Homes Mission Statement and hope our message will resonate with you in your own personal journey.

At HERRING HOMES...
We HONOR our HERITAGE...
By crafting HIGH QUALITY homes...
With a pledge of HONESTY...
The HUMILITY of service...
A dedication to HARD WORK...
A desire to HELP...
And a HOPE of enriching lives.

You will notice our “H” words that we chose to highlight throughout this mission statement. During our collective brainstorming, these words continued to appear, and we deemed it imperative that they be part of the narrative. We wanted to incorporate our history of being a third-generation builder, our passion for our craft, and our commitment to our industry, community, homeowners, and clients. These “H” words are the core of our “aims and values.” Building with Herring Homes means that you are choosing a company that values relationships above the bottom line. We treat every opportunity with integrity, giving the needs of our customers and homeowners the highest priority.

We would love for you to experience the Herring Homes Mission Statement as we partner together to build you a Life Well Crafted. Contact us today and learn how you can become a part of the Herring Homes family in the Raleigh, NC area!